The best ideas are easy to understand and simple to explain in relatable language, which brings complex concepts into the immediate and breathes life into the dry discourse. Feature stories are the development of narratives around facts allowing the very best stories, to engage with the reader by creating a relatable experience. 

 

Making your words understandable and inspirational isn’t about dumbing them down. Instead, it requires bringing in elements such as anecdote, mnemonic, metaphor, storytelling, and analogy in ways that connect the essence of a message with both logic and emotion. 

 

Almost everyone leading or creating has a vision, but the challenge is often expressing it in ways that relate and connect. The leaders who stick in your mind are likely the ones who humanize their message and deliver it in ways that connect with everyone at some level, in turn inspiring others to relate to them while better appreciating the mission at hand.